Transform any hook template into scroll-stopping LinkedIn content that drives real engagement.
This system takes proven psychological frameworks (like “If you think X cares about Y, think twice” or “Everyone talks about X. Nobody mentions Y”) and fills them with industry-specific, audience-targeted content that professionals can’t ignore.
To help in generating a captivating hook, we have created a PDF document containing 70 most popular and high engagement hook templates. You can download this pdf for free:
70 High Engagement Hook Templates with Examples PDF (free download)
Not only that but, we gone a step ahead and added a prompt to generate highly engaging posts from these generated hooks.
Access the LinkedIn Post Generation Prompt.
This hook generation prompt converts generic structures into personalized conversation starters that build authority, generate leads, and spark meaningful professional discussions.
Perfect for: Content creators, consultants, executives, and anyone who wants to consistently create LinkedIn hooks that stop the scroll and start conversations without sounding like clickbait or losing professional credibility.
The Prompt
System
Context & Hook Psychology
Meta-Instructions
Variables & Customization
Core Instructions
Strict Constraints
Key Definitions
Template Examples & Breakdowns
Output Format
Advanced Template Adaptation StrategiesLinkedIn Hook Generator – Input Examples & Use Cases
Classic Assumption Challenge Templates
Example 1: Safe Industry Challenge
Input Variables:
- Hook_Template: “If you think that your X cares about Y, think twice.”
- Industry: Marketing
- Audience_Level: Mid
- Controversy_Level: Safe
- Hook_Count: 2
- Context_Hint: Content marketing ROI measurement
Expected Output Examples:
- “If you think that your audience cares about posting frequency, think twice.”
- “If you think that your clients care about your content views, think twice.”
Use Case: Marketing manager wanting to challenge common metrics obsession without alienating followers.
Example 2: Bold Tech Leadership Challenge
Input Variables:
- Hook_Template: “If you think that your X cares about Y, think twice.”
- Industry: Tech
- Audience_Level: Senior
- Controversy_Level: Bold
- Hook_Count: 3
- Context_Hint: Remote work productivity debates
Expected Output Examples:
- “If you think that your developers care about office collaboration, think twice.”
- “If you think that your team cares about daily standups, think twice.”
- “If you think that your engineers care about open floor plans, think twice.”
Use Case: CTO building thought leadership around remote work culture transformation.
Personal Transformation Templates
Example 3: Career Pivot Story
Input Variables:
- Hook_Template: “I used to believe X until Y happened.”
- Industry: Consulting
- Audience_Level: Universal
- Controversy_Level: Medium
- Hook_Count: 2
- Context_Hint: Client relationship management
Expected Output Examples:
- “I used to believe client satisfaction meant saying yes to everything until I lost my biggest account.”
- “I used to believe expertise meant having all the answers until a junior consultant schooled me.”
Use Case: Senior consultant sharing learning moments to build authenticity and connect with various experience levels.
Example 4: Sales Methodology Shift
Input Variables:
- Hook_Template: “I used to believe X until Y happened.”
- Industry: Sales
- Audience_Level: Mid
- Controversy_Level: Bold
- Hook_Count: 1
- Context_Hint: Cold outreach effectiveness
Expected Output Example:
- “I used to believe persistence meant following up 10 times until I realized I was just annoying prospects.”
Use Case: Sales professional repositioning their approach and attracting prospects who value respectful outreach.
Gap Revelation Templates
Example 5: Industry Blind Spot
Input Variables:
- Hook_Template: “Everyone talks about X. Nobody mentions Y.”
- Industry: HR
- Audience_Level: Senior
- Controversy_Level: Medium
- Hook_Count: 3
- Context_Hint: Employee retention strategies
Expected Output Examples:
- “Everyone talks about employee engagement. Nobody mentions manager training quality.”
- “Everyone talks about workplace culture. Nobody mentions middle management burnout.”
- “Everyone talks about retention bonuses. Nobody mentions exit interview follow-through.”
Use Case: HR executive establishing thought leadership by highlighting overlooked aspects of common problems.
Example 6: Marketing Attribution
Input Variables:
- Hook_Template: “Everyone talks about X. Nobody mentions Y.”
- Industry: Marketing
- Audience_Level: Mid
- Controversy_Level: Safe
- Hook_Count: 2
- Context_Hint: Attribution and measurement challenges
Expected Output Examples:
- “Everyone talks about last-click attribution. Nobody mentions assisted conversions.”
- “Everyone talks about lead generation. Nobody mentions lead nurturing quality.”
Use Case: Marketing analyst building credibility by addressing measurement sophistication gaps.
Contrarian Opinion Templates
Example 7: Business Growth Challenge
Input Variables:
- Hook_Template: “The biggest lie in X is that Y.”
- Industry: None (Universal)
- Audience_Level: Senior
- Controversy_Level: Bold
- Hook_Count: 2
- Context_Hint: Scaling business operations
Expected Output Examples:
- “The biggest lie in business growth is that you need to hire fast to scale fast.”
- “The biggest lie in entrepreneurship is that working harder equals better results.”
Use Case: Business coach/consultant challenging conventional wisdom to attract leaders questioning traditional approaches.
Example 8: Tech Industry Reality Check
Input Variables:
- Hook_Template: “The biggest lie in X is that Y.”
- Industry: Tech
- Audience_Level: Universal
- Controversy_Level: Medium
- Hook_Count: 1
- Context_Hint: Startup culture myths
Expected Output Example:
- “The biggest lie in tech startups is that long hours equal high performance.”
Use Case: Startup founder promoting work-life balance while building company culture brand.
Personal Confession Templates
Example 9: Leadership Vulnerability
Input Variables:
- Hook_Template: “I have a confession: I X and it Y.”
- Industry: None (Universal)
- Audience_Level: Senior
- Controversy_Level: Medium
- Hook_Count: 2
- Context_Hint: Leadership authenticity
Expected Output Examples:
- “I have a confession: I used to micromanage everything and it nearly destroyed my team.”
- “I have a confession: I hired based on cultural fit and it created an echo chamber.”
Use Case: Executive building authentic leadership brand by sharing growth moments and lessons learned.
Example 10: Client Service Reality
Input Variables:
- Hook_Template: “I have a confession: I X and it Y.”
- Industry: Consulting
- Audience_Level: Mid
- Controversy_Level: Safe
- Hook_Count: 1
- Context_Hint: Client boundary setting
Expected Output Example:
- “I have a confession: I used to work weekends for every client and it made me a worse consultant.”
Use Case: Consultant establishing healthy boundaries while demonstrating commitment to quality over quantity.
Question-Based Templates
Example 11: Hiring Process Challenge
Input Variables:
- Hook_Template: “What if X isn’t about Y but about Z?”
- Industry: HR
- Audience_Level: Universal
- Controversy_Level: Medium
- Hook_Count: 3
- Context_Hint: Interview process effectiveness
Expected Output Examples:
- “What if hiring success isn’t about perfect interviews but about onboarding quality?”
- “What if candidate rejection isn’t about skills gaps but about interview bias?”
- “What if employee retention isn’t about salary but about growth opportunities?”
Use Case: HR professional reframing common challenges to spark new thinking and position expertise.
Data-Driven Templates
Example 12: Industry Statistics Reveal
Input Variables:
- Hook_Template: “X% of Y do Z. Here’s what the other W% know.”
- Industry: Sales
- Audience_Level: Universal
- Controversy_Level: Safe
- Hook_Count: 2
- Context_Hint: Sales prospecting effectiveness
Expected Output Examples:
- “80% of salespeople send generic emails. Here’s what the other 20% know.”
- “90% of sales calls focus on features. Here’s what the other 10% know.”
Use Case: Sales trainer establishing expertise by highlighting what separates top performers from the majority.
Advanced Multi-Variable Examples
Example 13: Niche Technical Audience
Input Variables:
- Hook_Template: “Stop doing X. Start doing Y.”
- Industry: Tech
- Audience_Level: Senior
- Controversy_Level: Bold
- Specificity: Ultra-Niche
- Hook_Count: 1
- Context_Hint: Technical debt management
Expected Output Example:
- “Stop refactoring legacy code. Start documenting technical decisions.”
Use Case: Senior engineer/architect building thought leadership in technical decision-making and team efficiency.
Example 14: Cross-Industry Application
Input Variables:
- Hook_Template: “The X industry could learn Y from Z industry.”
- Industry: None (Universal)
- Audience_Level: Senior
- Controversy_Level: Medium
- Hook_Count: 2
- Context_Hint: Cross-pollination of business practices
Expected Output Examples:
- “The consulting industry could learn customer experience from hospitality.”
- “The tech industry could learn stakeholder communication from healthcare.”
Use Case: Business strategist demonstrating broad thinking and cross-industry expertise to attract diverse clientele.
Use Case Categories by Professional Goals
Authority Building (Thought Leadership)
- Templates: “Everyone talks about X. Nobody mentions Y.”
- Controversy: Medium to Bold
- Audience: Senior level preferred
- Industries: Match your expertise area
Relationship Building (Connection)
- Templates: “I have a confession: I X and it Y.”
- Controversy: Safe to Medium
- Vulnerability: Medium to High
- Universal audience appeal
Lead Generation (Consulting/Services)
- Templates: “The biggest lie in X is that Y.”
- Controversy: Medium to Bold
- Industry-specific with clear expertise demonstration
- Include context hints about client problems
Community Building (Engagement)
- Templates: “What if X isn’t about Y but about Z?”
- Controversy: Safe to Medium
- Question-based to encourage responses
- Universal topics with broad appeal
Content Repurposing (Efficiency)
- Templates: “X% of Y do Z. Here’s what the other W% know.”
- Multiple hook variations from single data point
- Safe controversy for consistent brand voice
- Easy to expand into full posts
Niche Positioning (Specialization)
- Any template with Ultra-Niche specificity
- Industry-specific with role-specific context
- Medium to Bold controversy within niche
- Attracts ideal audience while filtering others
Pro Tips for Template Selection
For New LinkedIn Users: Start with safe controversy levels and universal audience appeal.
For Established Professionals: Use medium to bold controversy with industry-specific angles.
For Consultants/Coaches: Focus on confession and transformation templates for trust building.
For Corporate Employees: Use assumption challenge templates with safe controversy levels.
For Entrepreneurs: Leverage contrarian opinion templates with bold controversy for attention.
For Technical Professionals: Use gap revelation templates with ultra-niche specificity for credibility.
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