Coca-Cola turns to AI marketing as price-led growth slows

Coca-Cola turns to AI marketing as price-led growth slowsShifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus […] The post Coca-Cola turns to AI marketing as price-led growth slows appeared first on AI News.

Shifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus […]

The post Coca-Cola turns to AI marketing as price-led growth slows appeared first on AI News.